OUR STORY our story
EverBe is 6yrs old and is just getting started.
What started as sketches on scraps of paper and late-night conversations about possibility has grown into a brand rooted in purpose, performance, and meaning. EverBe creates luxurious makeup and clean, high-performance skincare designed to enhance natural beauty while honoring the deeper truth that beauty is more than what we see in the mirror.
The vision for EverBe first appeared in a dream.
One night, founder Candice Coffey saw a makeup counter and reached for a black and gold tube of lipstick. The image was simple yet powerful—beauty that felt elevated, intentional, and meaningful. When she woke the next morning, the image lingered, along with a deeper realization: beauty is something more than appearance. It could reflect confidence, dignity, and the radiance that comes from knowing your worth.
Months later, that realization became personal.
While shopping in a beauty store with her daughters—then just five and eight years old—Candice watched them run toward a brightly lit display. The message surrounding the products was unmistakable: beauty equaled sex appeal and perfection. Standing there, she realized how early girls begin to receive messages about who they should be and what makes them valuable.
In that moment, the vision returned with clarity.
Candice knew there had to be a better message—not just for her daughters, but for women everywhere. A message rooted in truth: that beauty is not perfection or something we chase, but something we carry within us. We are made for more.
With no background in the cosmetics industry, but a deep conviction to change the narrative, Candice began building EverBe. She partnered with a world-class cosmetics laboratory to create a clean, high-quality makeup collection designed to celebrate real beauty—not perfection.
In 2023, EverBe expanded into skincare through a partnership with Stephanie McChesney, a Medi-Clinical Esthetician with more than three decades of expertise in skincare and anti-aging. Together, they developed EverBe Skin: a results-driven, clean cosmeceutical skincare system formulated to support the skin at the cellular level for visible, lasting results. Every formula is thoughtfully crafted, science-backed, and designed to elevate both skin health and self-confidence.
But EverBe was never meant to be just a beauty brand.
At its heart, EverBe is a movement dedicated to reminding women of their inherent worth—including those facing addiction, homelessness, trafficking, and exploitation. Through ongoing partnerships and initiatives, EverBe helps support women who are rebuilding their lives and rediscovering their value.
Because true beauty is not defined by perfection.
It is revealed through resilience, dignity, and purpose.
And every woman deserves to know she was made for more.
OUR VISION
EverBe envisions a world where every woman embraces her inherent voice and purpose, regardless of societal standards or circumstances. We aspire to cultivate a community where beauty is not confined to external appearance but is a reflection of her inner strength, her spoken words, and her actions. Through our commitment to philanthropy and advocacy, we envision a future where women affected by sex trafficking, foster care, homelessness or exploitation receive the support and resources they need to thrive and to understand they are made for more. At EverBe, our vision is to spark a global movement that ensures every woman knows she is made for more, and is celebrated for her one of a kind voice and purpose placed within her from her Creator.
WHY WE EXIST
EverBe exists to empower women beyond conventional beauty standards-Women are Beauty. Women are Impact. Women are Made for More. Our mission is to inspire confidence and worth by offering quality beauty products while simultaneously advocating for and supporting women facing adversity. Through our commitment to donate a portion of our proceeds to nonprofit organizations aiding women affected by sex trafficking, foster care, homelessness, and exploitation, we strive to remind every woman she is made for more.
OUR VALUES
Every woman is a one-of-a-kind creation and a dream birthed by God before the earth existed. Embedded deep within each woman are pieces of her Creator that will never perish – hope, a mission to love and serve others. It is infinite.
EverBe is a reminder that whatever we face in this life, good or bad, we will EverBe His – never alone and never separated from the Creator.
The values of EverBe are rooted in our commitment to empowering women and promoting positive social change. These values guide our actions, decisions, and interactions with our community.
These values are the foundation of EverBe's commitment to promoting beauty with purpose and making a meaningful difference in the lives of women around the world.
